Volvo, in partnership with Bowers & Wilkins, has teamed up with sound engineers from the renowned Abbey Road Studios to offer drivers a unique and immersive listening experience. The collaboration aims to recreate the sound quality of the iconic recording studio’s equipment from four decades ago, providing Volvo drivers with the opportunity to hear their favorite songs as they would have sounded in the studio during that time.
Through a dedicated app on Volvo’s new electric EX90 SUV, drivers will have the ability to switch between the classic and modern recording equipment. This digital dial feature allows for comparison and an appreciation of the evolution in sound technology over the years. The app will be accessed via an over-the-air update, ensuring convenience for Volvo owners.
The stereo system developed by Bowers & Wilkins, which comes as standard in the £100k electric SUV, is touted as a reference setup and boasts Dolby Atmos technology. With a 25-speaker system, drivers can enjoy a surround sound experience unparalleled in a production car.
The Abbey Road Studios app is not only aimed at enhancing the driving experience but also serves as an homage to the studio’s rich musical history. From the crackles and unique sounds of older studio equipment to the high-quality audio reproduction of modern-day technology, the app allows drivers to immerse themselves in music the way the artists intended during their recording sessions.
While initially exclusive to Volvo, there is potential for the Abbey Road app to be made available to other car manufacturers in the future. This exciting collaboration between Volvo, Bowers & Wilkins, and Abbey Road Studios demonstrates the automotive industry’s commitment to providing innovative and immersive experiences for drivers.
Abbey Road Studios, famously known for its association with The Beatles, has become an iconic landmark and a symbol of musical history. The collaboration with Volvo further solidifies the studio’s reputation as a powerhouse in sound engineering and innovation.
Frequently Asked Questions:
1. What is Volvo’s partnership with Bowers & Wilkins and Abbey Road Studios about?
Volvo has collaborated with Bowers & Wilkins and Abbey Road Studios to offer drivers a unique and immersive listening experience. The collaboration aims to recreate the sound quality of Abbey Road Studios’ equipment from four decades ago, allowing Volvo drivers to hear their favorite songs as they would have sounded in the studio during that time.
2. How can Volvo drivers experience this immersive sound?
Volvo drivers can experience this immersive sound through a dedicated app on Volvo’s new electric EX90 SUV. The app allows drivers to switch between the classic and modern recording equipment, providing them with an opportunity to compare and appreciate the evolution of sound technology. The app will be accessed via an over-the-air update for convenience.
3. What features does the stereo system developed by Bowers & Wilkins offer?
The stereo system developed by Bowers & Wilkins, which comes as standard in the £100k electric SUV, includes Dolby Atmos technology. It boasts a 25-speaker system, providing drivers with a surround sound experience that is unparalleled in a production car.
4. How does the Abbey Road Studios app enhance the driving experience?
The Abbey Road Studios app not only enhances the driving experience but also pays homage to the studio’s rich musical history. It allows drivers to immerse themselves in music the way the artists intended during their recording sessions, from the crackles and unique sounds of older studio equipment to the high-quality audio reproduction of modern-day technology.
5. Will the Abbey Road app be available to other car manufacturers?
While initially exclusive to Volvo, there is potential for the Abbey Road app to be made available to other car manufacturers in the future. This collaboration between Volvo, Bowers & Wilkins, and Abbey Road Studios demonstrates the automotive industry’s commitment to providing innovative and immersive experiences for drivers.
Key Terms and Jargon:
1. Over-the-air update: Refers to the process of updating software or firmware wirelessly, without the need for physical connections.
2. Dolby Atmos technology: A surround sound technology that creates a three-dimensional audio experience by adding height and dimension to the audio.
3. Immersive: Refers to an experience that deeply involves and engages the senses, providing a feeling of being fully surrounded and absorbed in the environment or activity.
Related Links:
Bowers & Wilkins Official Website
Volvo Official Website
Abbey Road Studios Official Website